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A media agency ensures that a marketing and advertising message appeals to individuals, appears in the correct spot, at the proper time and which the advertiser pays the very best rate.
Corporations including J. Walter Thompson adopted a strategy to expand so as to deliver advertising products and services wherever clients operated.
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James Walter Thompson joined Carlton's agency in 1868. Thompson speedily became their most effective salesman, obtaining the company in 1877 and renaming it the James Walter Thompson Company. Realizing that he could provide more space if the business furnished the service of developing content for advertisers, Thompson employed writers and artists to kind the primary recognized Creative Division in an advertising agency.
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